In the age of Software-as-a-Service (SaaS), businesses rely on a multitude of cloud-based applications to manage various aspects of their operations. This often translates to employees juggling numerous login credentials, leading to frustration, wasted time, and potential security risks. Single Sign-On (SSO) emerges as a powerful solution, streamlining user access management for B2B SaaS companies and their customers. This comprehensive exploration delves into the significant benefits of implementing SSO in B2B SaaS user management systems: