In the competitive world of B2B SaaS (Software-as-a-Service), providing a frictionless user experience is paramount for success. Single Sign-On (SSO) has emerged as a powerful solution to streamline user logins, strengthen security, and ultimately drive customer satisfaction, loyalty, and growth. This ultimate guide will demystify SSO for B2B SaaS, exploring its benefits, implementation steps, and proven best practices. Whether you’re considering SSO for the first time or looking to optimize your existing solution, this resource will equip you with the essential insights you need.