In the competitive B2B SaaS landscape, managing users effectively is no longer just a matter of convenience – it’s a cornerstone of both security and user experience (UX). From juggling multiple logins to ensuring data protection, user management complexities can hinder growth and frustrate both your employees and your customers. Single Sign-On (SSO) and robust user management tools are your keys to unlocking frictionless and secure SaaS experiences. In this article, we’ll dive into: